Go beyond traditional perfumes.
Discover the pleasure of real emotional olfactory comforters based and certified in neurosciences. Validated by an independant neursocientific laboratory.
Sciences 
WHY LOVE…. BECAUSE …!!
80% of our daily actions are dictated by our emotions!
Promoting well-being and relaxation is essential to feeling better and making the best decisions.
Our emotions come from INSTINCTIVE reactions , not from our reasoning.
If it only takes us 3.3 seconds to inhale and exhale, an odor lingers in our memories much longe
OUR EMOTIONS COME FROM INSTINCTIVE REACTIONS, NOT FROM OUR REASONING.
Our emotions are controlled by the limbic system which also controls the sense of smell.
We have nearly 400 different types of olfactory receptors, which activate differently depending on the odor molecules we breathe.
Olfaction is closely linked to three key regions of the brain: Orbitofrontal cortex, responsible for consciousness; the hippocampus, seat of memory; and the amygdala, which helps classify odors and is closely linked to our emotions and mood.
Its direct connection with the amygdala gives it a powerful and rapid power of emotional influence
THE INNOVATION OF AMOI PERFUMES
Principles of development and neuroscientific validation
The result of in-depth research on the relationship between cognitive function and the olfactory system, AMOI perfumes have been specially designed to offer you the pleasure of a refined perfume combined with the power to boost your emotional state.
The compositions of AMOI perfumes were notably developed on the capacity of certain biochemical molecules able to stimulate neurotransmitters, thus exerting an influence on mood, stress response and cognitive functions and listed for their impact on vitality and joy.
The AMOI range is the result of a unique 'AMOI Care Tech.'TM design process combining data insight, natural ingredients and neuroscience for pleasure and well-being fragrances with + 85% natural ingredients at an affordable price.
All AMOI perfumes are unique creations whose accords have been crafted based on years of neuroscience & perfume studies and all AMOI perfumes have been validated by neuroscience tests carried out by an Independent French Neuroscience Laboratory.
DESIGNED WITH EXPERTS, PASSIONATE, SCIENCE AND LOVE
Phase 1 : Development and refinement of the concept and perfumes and olfactory co-creation with more than 100 people.
Phase 2 : Neuroscientific clinical test - Validation of the emotional stimulations of perfumes carried out with a cutting-edge and independent French neuroscientific partner.
